Deconstruction Double Page Spread #3 - NME Magazine

The article title is simply ‘The Vaccines’ who are the popular indie/rock band that have been featured across this double page spread. This is the main textual focus of the piece as it has been produced in a larger font in comparison to the main text. This has been so do that reader can distinctively know who and what the article is about. Additionally, the font is significantly thicker and bold as this shows the importance to piece of text.

This article also features as sub head which is the explanatory passage which is positioned beneath the title. This briefly gives the reader an insight of what the article will feature. Similarly, the sub head is in a smaller text in comparison to the main text. However, the font has been reduced from the size of the article title to avoid confusion. The sub head also highlight’s one of the band member’s names in a bright blue; this immediately catches the reader’s attention to which the article is written about.

There is one main dominant image on this magazine feature. The size of the magazine takes over not only half of the spread but also one third of the accompanying page where more noticeably you would see a column of text. This is has been done to fill an empty space and to also give you a better view of the main image that has been featured. The image gives you a better visual of who the band in the text is about. The only other thing except the title that could attract a reader to this page is the main image and this is because of the mass scale in which it has been fashioned.

This magazine features a drop cap at the start of the article. This is a way of introducing the reader into the story in an interesting way. This drop cap has significantly enlarged the first letter of the text just smaller than the article title in a way to hook to the reader. Also, it has reverted to their secondary colour scheme of bright blue which is similar to the sub head.

NME have also used the popular technique of hooking a reader in before actually reading the text by featuring a style called pull quotes. This is a quote that has been effectively ‘pulled’ from the main body of the text that sits separate and in this case between the main texts. Pull quotes often feature a big statement from which the article is about and in this case, the lead singer has stated “we are a pop band and we want to be a pop band”. This is particularly interesting to readers as the media would predominantly view them not under the ‘mainstream pop’ category. They have continued the secondary colour scheme by choosing to highlight this in bright blue in a way to attract the viewer’s eye.

The article has been presented in a common way for a magazine of this genre. It shares the balance of not being too heavily word based but not to photo based where the reader can’t be informed of anything that has happened. The choice of colour is very simplistic in that the text is simple black against a stone white background with features of bright blue. The text features the rule of three which is appeal to audiences as this is how they have been programmed to understand text from a younger age. The ratio works for this magazine in that the image and text aren't exactly 50/50 as they aren’t trying to give off a ‘perfect’ persona of themselves but rather a real and gritty look that readers can relate to.