The target audience of the music magazine Kerrang! would be
both males and females. This is because the genre of this music is widely
considered to appeal to all enthusiasts of rock. The age range for this
magazine would be any who has an interested in rock music but more specifically
teenagers and above. This is because the
price of this magazine is at a reasonable price of £2.20. I believe that anyone
who had a couple of pounds spare would be able to afford this magazine as it
not only cheap but good value for money with all the content included. This
magazine in my opinion would therefore be a working class magazine.
The font used on this magazine front cover varies depending
on what area you are looking at. For example, the masthead at the top is very
large and bold. This is a requirement for most magazines so that if a customer
walks past their magazine on a shelf, they will automatically see it as it will
pop out to them. Kerrang! specifically has a noticeable masthead as the writing
is cracked. They do this on every magazine so that it is recognisable to any
previous readers. The font differs on where it has the band’s name that is
featured on the front cover. ‘30’ is specifically in bold whereas the rest of
the name ‘seconds to mars’ is in a much thinner font. The magazine does this
because any reader of this magazine would know to associate this band as simply
‘30’ rather than having to take up so much space.
The colour used in this magazine reflects exactly on the
music genre included. The dark colours of black, white and red are heavily
associated with rock music and therefore suited for this magazine scheme. The
colours used are also gender neutral. Therefore, this decision will benefit the
magazine as they will appeal to both genders and consequently a wider audience.
The colours used also complement each
other well. There are no harsh colours that you wouldn’t associate with a rock
magazine such as bright pink. The
magazine goes for a grey background which suits the both the colour of the text
and the surrounding images.
This magazine chose to have one main image to feature on
their front cover as they would want a customer to be enticed immediately by
seeing their favourite rock band/artist on a large scale. Kerrang! have used a
medium shot of Jared Leto from the popular rock band 30 Seconds to Mars as
their main image for their cover. Leto is posed on an angle with his brow
frowned slightly and his eyes looking at the reader directly. This magazine has
done this so that a customer would instantly be interested to see what this
magazine is. Leto is dressed appropriately for a rock magazine as he is wearing
a black leather jacket which is popular among rock bands and lovers of rock
music.
This magazine features previews of what content is inside.
This includes names and bands and artists that have been included in this issue,
a health scare for a certain rock star and a puff is featured in the top left
hand corner which gives you the chance of a meet and greet with another star. The
puff has specifically been situated there as sometimes magazines are stacked up
against each other so this magazine has thought if only a small quantity of
this magazine will be on show then they should try their best to get the
biggest selling point on show. The whole of the content that is shown on the
front cover links back to the target audience as most teenagers would be
interested in meeting their rock idols and finding the latest information about
their favourite bands such as new gigs announced and album details.
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