The white writing against the black
background is a good contrast that will attract the reader. This technique is
called reverse out. The colour scheme is continued throughout the magazine as
it makes the magazine look professional and well produced. For instance, the
subheadings feature a familiar look. They also are written in white writing
against a black background. The masthead has also been reprinted on the
contents page to additionally inform the reader of what publication they are
reading. The red writing has been repeated from the front cover, as this is
familiar for the reader to see. The writing is also against the black background,
which stands out and catches the reader’s attention.
This contents page features a variety of
font sizes. For example, the main focus of the page is the Arctic Monkeys.
Therefore, the piece of text that is relevant to them is in a larger font
comparing to the text about live gigs and reviews. This is used to attract you
to the main focus straight away. The contents page also has a section which
focus’ on the subscription to this magazine. The font for this is significantly
larger than the other information as this is a way for the magazine to make
more money.
There are four main sections to the layout
of this contents page. This is to give
the magazine a professional and clean look to it. The sections are main feature
image, index, content columns and a subscription advertisement for the
magazine. Specifically the subscription advertisement will attract the reader
because of the bold yellow and white colour against the black background as it
vibrantly stands out.
The main image is the focus point for the
contents page. This is shown by the scale of the image and the positioning. The
image is positioned towards the top left specifically as this is where you will
most likely look first. The image has also been linked with a piece of text
below. This is to give you a textual guide to what the image is about. It is
written in an informal way so that it appears more casual and appealing to the
reader. The language used is almost conversational as it says “no, seriously”,
which is very informal.
In the bottom right hand corner, NME have
self-proclaimed themselves as “the UK’s no1 gig guide”. They have done this to
try and appeal themselves to all live music lovers. This would indicate that
their target audience enjoys live music and are interested in updates from
their favourite bands.
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