The black writing against the yellow heading on the
contents title contrasts very well so that the masthead is very noticeable and
stands out. The choice of black and yellow is continued throughout the magazine
as Kerrang usually opt with this bold choice as it is recogonisable to the
readers. This yellow theme flows throughout the contents page as it used on the
page number information bar on the right hand side and a preview of upcoming
issues of subscriptions of the magazine. There is also a puff that says ‘win’
which uses these recognisable colours which will similary attract the reader. This magazine also continues the red writing
from it’s front cover which is distinct to readers of this magazine. They will
likely look at this writing straight away as it features the band All Time Low
behind them on a contrasting black background.
The font size used on the contents page, as a whole
is small. This decision has been made so that the magazine can inform you of
everything that is in this magazine but in the smallest amount of detail
possible in a bid to attract the widest audience they can. The font for the
subheadings are increased so that if you aren’t planning on reading the whole
contents page then you would still be able to pick out the most important bits.
The layout of this magazine has been divided into
four main sections. This is to show the reader that it is very simple to work
your way around the magazine. The contents column on the right side mainly uses
information about the bands that are included in this issue of Kerrang. The
band names are often used to attract the readers attention so that they can
instantly find out which page will feature their favourite band. If a customer
picked up this magazine and quickly browsed through this magazine, if they were
to see their favourite bands name this would increase the chance of purchasing
it. The contents columns also have subheadings to make it additionally easier
for the reader to see what articles focus on what/who.
The main image that has been used has been position
more to the left than the right. This is because when a reader opens a page,
the first thing they would notice would be whatever is on the left as we read
from left to right. The image also takes up almost half the page on a large
scale, it would be impossible to miss it. The image also gives you a sense of
involvement as it features the text “this could be you” – in reference to the
chance of having a meet and greet with this band. The main image also provides
you with information about how to enter this competition, this is provided so
that it acts like a taster to what the magazine would include inside.
Kerrang! magazine also includes a piece of text
directly from the editor of this magazine. This is used to add a personal touch
to the issue. This will briefly give you an insight on some of their favourite
aspects of this magazine and what to make sure that you will read. Occosianly
the editor will include personal views on what has been happening recently in
the music world to share an oppionion most people won’t. Kerrang! also often ask
for something in return from readers so that the reader feels like they have a
relationship with magazine. For instance, the editor may ask for music to be
sent in that you have produced or if you have your own live show, for that to
be sent to them too and hopefully they will have a story wrote about them.
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