Evaluation - Question 7

Evaluation - Question 6

Evaluation - Question 5

Evaluation - Question 4

Who would be the audience for your media product?

The variety of images that I have selected shows how my audience represents both male and females. Due to the fact my Primary audience is 16-25, I have chosen to correctly identify people of this age in numerous ways. I have showed what a typical 16-25 year old might dress like due to their interest in indie/rock music. I have also featured common brand of shoe that the lower end of this age bracket are usually seen in, Vans. I have also showed the types of events they attend such as gigs and festivals (especially Reading and Leeds festival). However, this age ranges also feature quite a studious lifestyle, as they would be currently in college or university studying for their A-Levels or a degree. I have ensured that this is also fairly represented with the use of lecturers and exam halls. A lot of people, who are interested in my house style of music Indie/Rock, also take up the hobby of playing and instrument such as the guitar. My socioeconomic code would be D and E; this is due to that the majority of this age range would either be in education or just graduating. However, it is still likely that some of these people have potentially walked into the C and C2 bracket from graduation.

The music my audience would listen to are very rock orientated, due to the fact my magazine is Indie/Rock - the majority of these tracks include indie sounds.

Bastille - Bad Blood
https://www.youtube.com/watch?v=qoNYlV07Cf8

Catfish & the Bottlemen - Kathleen  https://www.youtube.com/watch?v=xrrcVxnjJO8

The Maccabees - First Love
https://www.youtube.com/watch?v=6A1xu0BSs2s

Mumford & Sons - I Will Wait
https://www.youtube.com/watch?v=rGKfrgqWcv0

Royal Blood - Little Monster
https://www.youtube.com/watch?v=ere2Mstl8ww

The Wombats - Greek Tragedy
https://www.youtube.com/watch?v=9MHmx9nvHqU

My target audience is 16-25 and therefore is directly appealed to popular high street chains such as Topman/Topshop and H&M. This is because they are reasonable low budget shops that students are usually appealed to. Topman also features a student discount offer, which is what increases their appeal. Both shops also stock very similar clothing such as skinny jeans and leather jackets, which is seen as continuous trends throughout the year. They are featured lots of black and grey which is part of my magazines key colour scheme. 

My target audience is at important period of their life in terms of education so they often chose to do something in their spare time to relax. Some of the things they do often involve their friends. A popular social activity for my audience is attending the cinema and going to a live gig. Alternatively, a lot of my target audience will own an Xbox or some other form of games console. Finally, since my magazine is a music orientated, some of my readers are likely to be in a band or play an instrument.

 My Target audience consumes media in a variety of ways such as television, film, books and music. A popular TV show at the minute is The Walking Dead; this is because it is set in a post-apocalyptic setting, which is very intriguing to 16-25 year olds as this is complete fiction. They also enjoy film trilogies such as The Hunger Games as it features a strong female lead, which has been unusual in present times. The Maze Runner is a popular book at the moment due to its current book-to-film adaptation, which many of my audience admire. Finally, as a music magazine my audience are also interested in bands such as Arctic Monkeys and Mumford & Sons as they are very successful and have achieved universal acclaim.

Evaluation - Question 3

What kind of media institution might distribute your media product and why?

Distributors play a vital role in the manufacturers and users operating smoothly. Their main aims are to further response times, enhance a company’s research and even create value-added packages. The main stages of production for my magazine are: design, distribution, editorial service and digital magazines.

The media institution I have chosen to distribute my music magazine is Times Inc. UK. This is because they are responsible for two of the countries biggest music magazines ‘Uncut’ and ‘NME’. The latter of who was an inspiration for the creative process of my magazine. NME specific in Rock music, which is why I felt Times Inc. UK, were the appropriate and obvious choice. They are regarded as having one of the largest media production companies that the UK have ever seen which would provide my magazine with a good base in terms of security of the magazine.

NME and Uncut’s target audiences are 16-35, which coincides with my primary target audience, which is 16-21. This reassures me that this company will be effective with this age demographic as they would be able to cater to their needs. My music magazine is similar to NME’s but differs in the sense of price range being cheaper which would attract a younger age range. The main features such as reviews, articles, interviews and statistics both are used within NME and my magazine Oblivion. As a mainstream rock magazine, Oblivion will be suited to this company due to its pre-existing relationship with NME and Uncut. Who share similar values in that their audience needs are very important and their aim is to satisfy them across the board.

Due to the age demographic of my magazine being 16-25. Social media will have a big part in the promotion and advertisement. I will use websites such as Facebook, Twitter and YouTube to advertise my magazine as teenagers specifically spend a large amount of time online. Due to this reason, I will also be selling my magazine online as this is because of how media such as music and film are consumed, it is only time for magazine’s to follow suit. However, I am not forgetting about how the ‘old fashioned’ way of selling magazines via local supermarkets and news agents as this is still popular among young adults.